• A recent survey reveals that a significant number of women aged 45-60 lack sufficient information and support as they enter menopause, leading to feelings of being underinformed and underserved.
• Perimenopause, the transitional phase before menopause, is often misunderstood, with many women unaware of its symptoms and management strategies.
• Emerging solutions, including direct-to-consumer hormone replacement therapies and expert-recommended products, are being developed to address menopause symptoms, while social media destigmatizes menopause.

A significant gap in menopause education and care has been identified, leaving many women unprepared for this major life stage. This lack of awareness extends to perimenopause, the transitional phase leading up to menopause, characterized by fluctuating hormone levels and a range of physical and emotional symptoms. Efforts are being made to address these gaps through increased awareness, medical advice, and targeted treatments, along with a shift in societal perception.

• What: Menopause and perimenopause are major life stages characterized by hormonal shifts and various symptoms. A survey reveals that many women lack sufficient education and support during this time. Emerging solutions and increased awareness efforts are aiming to address these gaps.
• Who: Key individuals include women aged 45-60, medical professionals, and influencers such as Dr. Mary Claire Haver, Dr. Louise Newson, and Dr. Naomi Potter. Organizations involved include The HRT Club, NBC Select, and various beauty and wellness brands.
• When: Perimenopause typically starts in a woman's 30s to 50s, lasting 5 to 10 years before menopause. The HRT Club survey was conducted in May 2025.
• Where: The survey was conducted nationally in the U.S. with the HRT Club in Bridgewater, NJ. Medical and beauty expert insights originate from locations across the US.

The confluence of the reports indicates a growing awareness of the challenges women face during menopause and perimenopause. The HRT Club survey highlights the significant impact of menopause symptoms on various aspects of women's lives, reinforcing the need for better education and support. NBC Select provides practical information and solutions for managing symptoms, while Vogue Business emphasizes the destigmatization of menopause and the emergence of related businesses and solutions. The convergence of these elements suggests a shift towards greater understanding, acceptance, and proactive management of menopause.

We’re witnessing a watershed moment,” said Lauren Deneroff, CEO and General Counsel of The HRT Club. “Menopause impacts nearly every woman – and our society at large – yet it’s often ignored, overlooked or brushed aside.

The best thing you can do is approach aging with intention.

The landscape of menopause awareness and care is evolving, driven by increased awareness, destigmatization efforts, and the development of targeted solutions. While significant gaps in education and support persist, the emerging trends indicate a positive shift towards empowering women to manage their menopause journey with greater knowledge and resources. Ongoing efforts to address these gaps will be crucial in improving the quality of life for women experiencing menopause and perimenopause.